Proprietary Martech

That Takes The Guesswork Out Of Generating Results

The proprietary, end-to-end marketing technology suite, developed in-house at Digital Media Solutions? (DMS), connects and tracks digital performance marketing data, offering valuable insight into consumer behaviors and campaign performance.

Single Source Of Truth

Our proprietary marketing technology tracks granular campaign performance to provide a clear and accurate understanding of marketing ROI.

  • Pre-lead and post-lead data connected for attribution and results calculations
  • Campaigns regularly optimized to maximize engagement while minimizing spend

Consumer Intelligence Database

Robust consumer engagement tracked and experience-driven matching engines deployed to maximize consumer engagement and conversions.

  • Detailed consumer profiles developed from portfolio consumer interactions
  • Data-based insights base future campaigns on prior successes

Proprietary Advertising & Messaging Platforms

Our proprietary advertising and messaging platforms place branded communications in front of high-intent consumers when they’re most likely to take action.

  • Behaviorally targeted consumer segments hone in on individuals with proven interest
  • Technology platforms provide visibility into inquiry outcomes using AI-driven, real-time reporting

Lead Management & Marketing Analytics

Our proprietary lead management systems help marketers manage complex customer acquisition campaigns, centralizing marketing and lead data to enhance campaign analytics and boost marketing ROI.

  • Lead management plus multi-layered, actionable marketing intelligence
  • Proprietary consumer-behavior modeling with predictive analytics
  • Real-time and process-based marketing automation

Engage Your
At Scale

Start Today By Contacting DMS

DMS is the leading global martech company leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers.

Marketing Insights From The DMS Team