You must have come across the phrase “change management” being used quite often if you happen to be a part of a large corporation. The phrase change management has become quite popular of late especially with organizations that wish to bring about large degrees of change in their work tasks as well as culture of working.
Change management is commonly defined as a collection of processes which are employed to make sure that there is proper implementation of certain required changes in a systematic, controlled and orderly method so as to influence the organizational change.
ADKAR Model –
The ADKAR model has been a significantly influential in change management, which has developed over the passage of time. The ADKAR model was originally developed by Prosci. In accordance with this model, in order for an individual or organization to bring about a successful change five basic stages must be followed:
Awareness – The reason as to why the change is being brought about must be known.
Desire – There must be a desire or motivation within the members to help bring about the change.
Knowledge – Along with knowing the reason for which the change has been adopted, knowing the method for the change is also important.
Ability – Implementation of new behaviors and skills is important to truly realize the changes needed.
Reinforcement – The organization or individual is more likely to fall back to their previous behaviors if they are not efficiently reinforced in order to sustain the changes made.
Organizational Change Management –
When managers consider not only processes but tools as well to make efficient changes at the organizational stage then it is termed as Organizational Change Management. The maximum buy-in and least resistance is the main motive to be ensured while implementing this change. This can only be achieved if the change that is applied is done in a systematic manner so as to ensure that the change from a particular behavior to another is without any hindrances.
The role of the management in Organizational Change –
Generally, the main and initial responsibility to be undertaken by the management is the identifying of all behaviors and processes that need to be changed and to think of new ideas which shall be more efficient and effective. The total effect and impact the changes would have after being enforced would need to be deeply analyzed by the managers.
The management needs to assess and understand an employee’s reaction with respect to any of the implemented changes. Sometimes these changes bring about large resistance, however in most of the cases it is seen that change is generally for the positive with lot of benefits. It is the management’s responsibility to make sure that the employees get the help they need whilst the changes are going on. Helping the employees to adjust and accept the new changes, once they are implemented, is the management’s required result.
Importance of Buy In –
All individuals, who are a part of the organization undergoing change, are required to modify their behavior and exhibit buy in to help ensure effective change. Understanding the fact that all the changes implied are basically done so as to be beneficial to the organization as well as the individual is what buy in means. The entire organization is expected to work hard to make sure the necessary modifications take place. It would become quite difficult to restrict resistance if the changes being made are not appreciated and received negatively by the organization.
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